No cold calls.
Only warm embraces

No one likes being cold-called by an organization and asked for money. But most people (especially the kind-hearted) do want to help their friends. Root Funding is crowdfunding for causes — we take the power of person-to-person connections and apply it to fundraising for social good.

Grow your support network (and your results)

Reach new, inclined-to-give supporters by tapping into the networks of your existing supporters. We see the results, people are more likely to give to friends than organizations, even when the cause is the same. It's grassroots fundraising - the power of people.

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Do more good, more easily (and with friends)

You’ve surely heard a lot about “your network,” and now’s your chance to put it to truly amazing use by spreading the word about causes you care about. We handle the details while you bask in the glow of making the world a better place.

Find a cause

What makes
Root Funding special?

Increased results

Increased results

Get greater fundraising results. Make the world better. Smile.

More willingness to give

More willingness to give

Potential supporters are more likely to help people they know and trust.

Simplicity

Simplicity

Create beautiful, customizable campaign pages while we handle donation logistics.

Exponential reach

Exponential reach

Tap into a massive (and massively diverse) network of future supporters.

More sharing

More sharing

People are more likely to share a friend’s campaign with their own network.

Support

Support

We love to brainstorm ideas and make friendly suggestions.

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How it works

Root Funding: How it works
1 2 3 4 5
  • 1 A passionate supporter launches a Root Funding campaign page.
  • 2 The supporter reaches out to their personal network via email and social media.
  • 3 Donations flow in from all over their network.
  • 4 New supporters can start their own campaign pages and further spread the word.
  • 5 All money raised goes back to the organization in need.

We don’t take a cut

Our financial relationship is with the cause, so Root Funding is free for donors and supporters launching campaigns.

And for organizations, we know every cent counts. That’s why, for annual members, we don't take a cut of funds raised. You are billed a flat rate of just $39.99 a month (billed annually), and we kindly ask you to take care of credit card transaction costs. All donations go directly to the nonprofit that needs support.

You can also choose a month-to-month or 5%-of-funds-raised plan.

A shining example

Kind words from
nice people

Ok, enough scrolling. Time for action!