Frequently asked questions


Root Funding is a crowdfunding service that enables nonprofit causes to raise money by tapping into their supporters’ personal networks. Just as roots continually expand to encourage growth, so can a fundraising campaign. Thanks for the tip, nature!
Crowdfunding is when a lot of different people (the “crowd”) contribute money (the “funding”) to a cause or project in order to achieve a certain financial goal. When everyone contributes a little, lots of big things can happen.

The short answer: it depends.

Our financial relationship is with causes, so Root Funding is free for donors, and free for supporters who launch campaigns on behalf of causes.

For causes, Root Funding does cost money, but we offer a few different pricing plans depending on your needs. They’re all quite affordable. You can read all about them on our Pricing page.

Root Funding is built for people and organizations who want to raise money for a nonprofit cause. Nonprofit causes come in different shapes and sizes: large nonprofit organization (UNICEF), youth sports team, or relative who needs help paying for medical care. If you want to raise money for a cause like this, Root Funding can definitely help.

Root Funding is also a great way for charitable people (that’s you!) to get involved with causes they care about. So even if you don’t have your own cause, you can help others. That’s what makes the world wonderful. Also: puppies.

If you aren’t sure whether Root Funding is right for you, send us a note at and we’ll help you figure it out.

Just a little bit of information: your name and email address. If you have the name of your cause, that’s great too, but it’s not required — you can fill in the details as you go.

Lots of stuff! For starters, Root Funding enables causes to increase funding effectiveness — a.k.a., raise more money. We do this by helping causes reach more people who are willing to help because they are contacted by friends, family members, and colleagues. It’s a fundamentally different way to approach fundraising because it takes into account the most common reason people give to a cause — because they are connected to it in some way.

You can read about all of Root Funding’s benefits and see how it all works on our Explore page.

A small team of people who are dedicated to making it easier for more people to do more good. We come from technology and finance backgrounds, and we’re applying that experience to helping causes find support and helping people make an impact.
All donations are currently processed in US Dollars, but... multi-currency is coming.

Causes and Nonprofits

Nope! All you need is a nonprofit cause, which can take various forms. While many causes that use Root Funding are registered as official 501c(3) entities, other causes are individuals and local groups, most of which don’t qualify for 501c(3) status.

Root Funding increases the effectiveness of your online fundraising by taking a network-based approach. If you want to increase your online fundraising results, or you don’t do online fundraising yet, you should consider Root Funding as a way to spread the word about your cause and manage donations.

Root Funding can also nicely complement your existing fundraising efforts. If you have questions about how to integrate Root Funding into your current activities, send us a note at We’ll write you back!

We do it with (stop us if you’ve heard this one from us) a network-based approach to donating. Your supporters use Root Funding to connect with their personal networks of friends, families, and colleagues (i.e., people who care), and in turn those people can easily spread the word to their networks, and so on. Why are they willing to spread the word? Because the cause came to them through someone they trust. In this way, Root Funding can give your campaign exponential reach as people continue to distribute your message on your behalf.
Not too much, and maybe nothing. It all depends on what your goals are, but we’ve worked to make Root Funding as affordable as possible. See our pricing page for full exciting details.
We accept major credit cards: Visa, Mastercard, Discover, American Express, Diners Club and JCB.
You can tell people about your Root Funding campaign in whatever way you usually contact them. Through email, social media, or even face-to-face communication (imagine that!).

Yes. You can register your cause at any time on our registration page. It does not take long at all. If you’re not ready to launch a campaign yet, you can come back later and pick up where you left off.

Another benefit of registering a cause is that anyone can launch a campaign for it. You’re basically adding potential goodness to the world. So do it!

Donations are processed through Stripe. Money raised through Root Funding will be deposited to your Stripe account immediately. Transfers are then sent from your Stripe account to a designated bank account on a two day rolling basis (your first transfer from Stripe can take up to seven days).

We know successful fundraising takes a willingness to try different approaches, so we designed Root Funding to play nice with other efforts you may already have in place. If you’re already fundraising, we recommend adding Root Funding to the mix to see how it performs. We’ve found that different fundraising efforts can complement each other and fuel more donations. Teamwork!

If you need advice, contact us anytime at

Upon making the decision to use Root Funding (a good decision, BTW), we encourage you send out an initial message to your supporters, using any communication methods available: email, social media blast, direct mail, word of mouth, etc. If the message is electronic, include a link to your cause’s page, because from there, it takes your supporters just a few minutes to start a campaign on your behalf.

Once your supporters start their campaigns, people in their network will have the opportunity to get involved by setting up their own branch campaigns.

Yes! You can set up a campaign that enables donors to contribute on a recurring basis. We can also help you track these donations against specific monthly goals.

Seeing a friend or family member do good can spark a person’s own desire to get involved by starting their own campaign for the organization — we call this a branch campaign. A supporter can use their branch campaign to tap into their own network, with all the donations flowing back to the organization. Every donation counts toward the total goal of the cause, so branch campaigns are an amazing way for lots of people to come together to support something they all believe in.

If the cause is a registered nonprofit, your donation is tax-deductible. You deserve it.

Glad you asked! Once you log in to your cause profile, you will be able to access lots of information about your Root Funding performance, including:

  • Total amount of donations raised
  • Total recurring monthly revenue collected
  • Donor information
  • Active campaigns

From us! Just send us a note at and we’ll be happy to help.


You can search for the cause you want to support by using the search bar in the top right corner of the page. Super easy searching!

For starters, it’s possible that the cause is not on Root Funding (yet). In that case, you can register the cause, or, if the cause is an official nonprofit, you can encourage someone who works for the organization to register the cause.

It’s also possible that the cause is on Root Funding, but you didn’t find it (don’t worry, it happens to the best of us). You can still create a campaign — we’ll make sure the funds go to the right cause!

You can create a campaign page by visiting our (wait for it) Launch Campaign page. We’ll walk you through the simple steps, and all you need to get started is a name and email address!

Yes! You can edit your page at any time. Simply log in to your account and click Edit on the campaign page. Oh… and don’t forget to be in touch with us! We would love to help you be even more successful!

You can tell people about your Root Funding campaign in a variety of traditional and unconventional ways, such as email, social media, or even face-to-face communication (imagine that!).

Not a thing! Our financial relationship is with the cause. You can see how the money stuff works on our handy pricing page.

You can track fundraising activity on your campaign page, which is visible to everyone. We find that when people see donations happening, it encourages them to get involved. Donating is inspiring!

We do provide photos, but you can also add photos, logos, handmade drawings and heartfelt descriptions for your campaign page. Once you’ve got all your assets in place, you can customize your campaign page and unveil it to the world.

It depends on your goals — if you have a single monetary goal, like fixed medical costs for a relative, one-time contributions make sense. But if your cause needs ongoing support, such as a local program or nonprofit with an annual budget [THIS ONE IS STILL TOO GENERAL – MONEY SHOULD BE EARMARKED FOR SOMETHING EXCITING], you may want to ask for recurring monthly donations. It’s up to you.

Yes, donors select the frequency of their donation, so they can make a one-time contribution at their discretion. You should also specify what impact recurring donations will have. For example, “For every $50 raised, another child will be able to attend summer camp.” The more specific, the better. Donors typically like for ongoing donations to make a significant impact, and not be used for ongoing costs like utility bills.

Seeing a friend or family member do good can spark a person’s own desire to get involved by starting their own campaign for the organization — we call this a branch campaign. A supporter can use their branch campaign to tap into their own network, with all the donations flowing back to the organization. Every donation counts toward the total goal of the cause, so branch campaigns are an amazing way for lots of people to come together to support something they all believe in.

You can get help from us! Just send a note to and we’ll be happy to help you get rolling.


You can donate to a campaign by visiting the campaign page and clicking the big “Donate” button. You will be asked to enter your donation amount and payment info, and then, using the magic of technology, your funds go to the cause.

Nope! Donating to a campaign is completely free.

Of course! You can launch a campaign at any time for a new or existing cause using our nifty Launch a Campaign page.

Root Funding makes no guarantees regarding any of the organizations that are listed on our site. It is the responsibility of the fundraisers and donors to make sure that they are helping legitimate organizations, and that the donations are used in an appropriate manner. If you are skeptical about a cause or organization, don’t donate.

Root Funding does not monitor the tax status of the causes on our site. All donors will receive a transaction email from Root Funding to verify that a donation to a particular organization was made on a certain date for a specified amount. If the donation is tax deductible, the nonprofit will issue its own receipt, which can be used for tax purposes.

Yes! Root Funding encrypts all credit card information using SSL certificates issued by a leading provider of Internet security solutions. We do not store any private credit card data; rather, this encrypted data is sent directly to Stripe, a PCI-compliant payment processing company.

What makes Root Funding special?

Increased fundraising results Increased fundraising results

Exponential reach Exponential reach

More willingness to giveMore willingness to give

Simplicity + supportSimplicity + support

Mobile magicMobile magic