Why Root Funding?

Root Funding is made for nonprofit causes
Root Funding is fundraising designed specifically for nonprofit causes. And we know nonprofit causes have their own special challenges, like that whole people-don’t-like-to-give-away-their-money thing. Unless it’s for a good reason, of course. We help you communicate that good reason!

Reach lots and lots and lots of people
Instead of banging on the same doors over and over, nonprofit causes can reach a continually expanding (and contiually enthusiastic) group of supporters by tapping into individuals’ personal networks, and their networks’ networks. A diversified support base = more donors who are happy to help.

More willingness to donate
Remember when we mentioned that people and their money aren’t easily parted? With Root Funding, potential supporters are more likely to give because they are contacted by people they know and trust, and because they want to see their friends do well.

Branch campaigns: so anyone can get involved
Seeing people do good makes other people do good. So we make it easy for anyone to start their own campaign for an existing cause — we call this a branch campaign. The supporter’s branch campaign taps into their own network, with all donations flowing back to the original cause.

Sharing that people actually care about
People are more likely to share a person’s customized campaign page than an email from an organization, a direct mail letter, or a phone conversation. Because it’s personal!

Positive sentiment
When someone you know makes a recommendation, it means more. We enable more people to be warmly introduced to a cause through a friend or colleague, creating positive sentiment. And people with positive sentiment are more likely to become ongoing supporters.

We handle the money stuff
All donations, whether they’re part of the original campaign or a branch campaign, go through the cause, so the supporter doesn’t have to collect checks or cash. We take care of all that through the magic of secure online donations.

Tender loving support from us
We’re here for you! We love to do the following things: brainstorm ideas, help fine-tune campaign pages, suggest how to contact friends and family, and figure out fun logistical stuff.