Let’s dig a little deeper
How it works
The reason behind it all: A nonprofit needs support. (As we all do from time to time!)
And so: The nonprofit joins Root Funding, so individuals can launch their own campaigns to help the nonprofit’s cause.
Now something special happens: The supporter reaches out to their network with their beautiful Root Funding campaign page.
Which is followed by true magic: Donations flow in through the campaign page from all over the supporter’s network — and their network’s network.
Meanwhile: New supporters who want to do more than donate can set up their own branch campaigns, spreading the word even further.
Creating a cycle of amazingness: More and more people hear about the organization, leading to more opportunities for support.
How we grow results
Huge reach: Root Funding enables organizations to access a far larger group of potential supporters by tapping into individuals’ networks — and their networks’ networks. Nonprofits diversify their support base, which means they don’t have to repeatedly contact the same donors.
Higher inclination to donate: Potential supporters are more likely to give because they are contacted by people they know and trust, and because they want to see their friends succeed, which can be just as inspiring as the cause itself.
Branch campaigns: Seeing a friend or family member do good can spark a person’s own desire to get involved by starting their own campaign for the organization — we call this a branch campaign. A supporter can use their branch campaign to tap into their own network, with all the donations flowing back to the organization.
Successful sharing: People are more likely to share an individual’s campaign page than an email from an organization, an email from a friend, a direct mail letter, or a conversation. That’s because when a person puts their heart into something, their friends are more likely to care about it.
The power of positive sentiment: Root Funding enables more people to be warmly introduced to a nonprofit through a friend or colleague, creating positive sentiments around the organization and its cause. And people with positive sentiments are primed to become ongoing supporters of a nonprofit.
Effortless giving: Root Funding makes it easy for supporters to manage their campaign, with customizable campaign pages that communicate the cause and fundraising goal in a way that reflects the individual who’s running it. All donations go through the campaign, so the supporter doesn’t need to worry about collecting checks or cash. Super easy!
We’re here to help: We at Root Funding aren’t here to provide just technology — we love to brainstorm, enhance campaign pages, and make suggestions. Think of us as a coach. One who knows that the important thing is to put your heart in the game.
A plan for you
We offer three plans to best meet your approach and goals. We recommend the Annual Membership as the best value.
All plans include:
There’s no limit to how many campaigns you can create, or to how many supporters can create campaigns for you.
Customizable profile page for your organization
Build a beautiful home on Root Funding so supporters can get to know your nonprofit and learn about your mission.
Secure transaction processing
We take care of the complex stuff (like credit card payments), so you can focus on the important stuff — getting support.
Social networking integration
Easily spread the word through Facebook, Twitter, and your other favorite social playgrounds.
Root Funding has enabled the Hempstead Boys and Girls Club to become more contemporary and utilize social media as a means of strengthening our communications with donors and supporters.
Wayne Redman - Hempstead Boys & Girls Club
Root Funding is a vital part of our fundraising process. Its platform is simple to use, donor-friendly, with a great user interface.
Gabriel Project Mumbai - Jacob Sztockman
It was simple to set up the personalized campaign page and branch campaigns, as well as monitor the ongoing donations.
Lisa McMillan - Boca Ballet
They helped bring an entire community together while still branching out to other communities.
Ilan Tocker Foundation - Stacy Mayer
Their customer support is like no other, and most importantly our donors find their site friendly, inviting, and easy to use.
Aleh - Dov Hirth
From the moment I created my campaign, I was contacted by Sandy, who helped me with all of my questions. She also had great suggestions to make my page even better!
Netanya - Hoops for Kids
Root Funding has been a perfect complement to our organization’s fundraising efforts.
Ohr Moshe - Avi Lipman