Let’s dig a little deeper

How it works

The reason behind it all

The reason behind it all: A nonprofit needs support. (As we all do from time to time!)

And so

And so: The nonprofit joins Root Funding, so individuals can launch their own campaigns to help the nonprofit’s cause.

Now something special happens

Now something special happens: The supporter reaches out to their network with their beautiful Root Funding campaign page.

Which is followed by true magic

Which is followed by true magic: Donations flow in through the campaign page from all over the supporter’s network — and their network’s network.

Meanwhile

Meanwhile: New supporters who want to do more than donate can set up their own branch campaigns, spreading the word even further.

Creating a cycle of amazingness

Creating a cycle of amazingness: More and more people hear about the organization, leading to more opportunities for support.

How we grow results

The reason behind it all

Huge reach: Root Funding enables organizations to access a far larger group of potential supporters by tapping into individuals’ networks — and their networks’ networks. Nonprofits diversify their support base, which means they don’t have to repeatedly contact the same donors.

Higher inclination to donate

Higher inclination to donate: Potential supporters are more likely to give because they are contacted by people they know and trust, and because they want to see their friends succeed, which can be just as inspiring as the cause itself.

Branch campaigns

Branch campaigns: Seeing a friend or family member do good can spark a person’s own desire to get involved by starting their own campaign for the organization — we call this a branch campaign. A supporter can use their branch campaign to tap into their own network, with all the donations flowing back to the organization.

Successful sharing

Successful sharing: People are more likely to share an individual’s campaign page than an email from an organization, an email from a friend, a direct mail letter, or a conversation. That’s because when a person puts their heart into something, their friends are more likely to care about it.

The power of positive sentiment

The power of positive sentiment: Root Funding enables more people to be warmly introduced to a nonprofit through a friend or colleague, creating positive sentiments around the organization and its cause. And people with positive sentiments are primed to become ongoing supporters of a nonprofit.

Effortless giving

Effortless giving: Root Funding makes it easy for supporters to manage their campaign, with customizable campaign pages that communicate the cause and fundraising goal in a way that reflects the individual who’s running it. All donations go through the campaign, so the supporter doesn’t need to worry about collecting checks or cash. Super easy!

We're here to help

We’re here to help: We at Root Funding aren’t here to provide just technology — we love to brainstorm, enhance campaign pages, and make suggestions. Think of us as a coach. One who knows that the important thing is to put your heart in the game.

A plan for you

We offer three plans to best meet your approach and goals. We recommend the Annual Membership as the best value.

$39.99 mo

+ 2.9% + 30¢ Stripe CC
transaction fee

1-year commitment
One simple payment

No service fee
you keep all the
money you earn

$49.99 mo

+ 2.9% + 30¢ Stripe CC
transaction fee

No commitment

No service fee
you keep all the
money you earn

5% plan

Service fee equal to
5% of money raised

+ 2.9% + 30¢ Stripe CC
transaction fee

No membership fee

All plans include:

Unlimited Campaigns

Unlimited Campaigns
There’s no limit to how many campaigns you can create, or to how many supporters can create campaigns for you.

Customizable profile page for your organization

Customizable profile page for your organization
Build a beautiful home on Root Funding so supporters can get to know your nonprofit and learn about your mission.

Secure transaction processing

Secure transaction processing
We take care of the complex stuff (like credit card payments), so you can focus on the important stuff — getting support.

Social networking integration

Social networking integration
Easily spread the word through Facebook, Twitter, and your other favorite social playgrounds.